Post by account_disabled on Dec 2, 2023 23:00:50 GMT -5
Options for tracking the performance of your influencer marketing campaign.
If you're looking to track activity between posts, you can do this by assigning a hashtag to each influencer to use in their posts on social platforms; this makes it easier to track and interact with campaign activity.
You can also use Semrush's brand monitoring tool to find and collect mentions of influencers and their audiences across the web, adding more information to your campaign analytics.
To track traffic and sales, you need to provide Country Email List each influencer with a custom tracking link or coupon code , so you can calculate each individual influencer's return and ROI based on their specific commission.
You could also request interaction statistics from each influencer as part of the deal, so you understand the true reach and engagement of each collaboration.
The more you know about campaign performance, the more informed decisions you can make about future collaborations.
A note on sponsorship disclosures
If you work with influencers and give away products or pay a fee to promote your brand, you must understand the importance of disclosing these activities correctly.
Last year, the FTC released updated guidelines on how influencers should talk about paid collaborations . Here are some highlights:
“The FTC works to stop deceptive ads, and its Sponsorship Guides go into detail about what advertisers and promoters need to do to stay on the right side of the law.
If you endorse a product through social media, your endorsement message should make it clear that you have a relationship ("material connection") with the brand. A “material connection” to the brand includes a personal, family, or business relationship or a financial relationship, such as a brand paying you or offering you free or discounted products or services.
If you're looking to track activity between posts, you can do this by assigning a hashtag to each influencer to use in their posts on social platforms; this makes it easier to track and interact with campaign activity.
You can also use Semrush's brand monitoring tool to find and collect mentions of influencers and their audiences across the web, adding more information to your campaign analytics.
To track traffic and sales, you need to provide Country Email List each influencer with a custom tracking link or coupon code , so you can calculate each individual influencer's return and ROI based on their specific commission.
You could also request interaction statistics from each influencer as part of the deal, so you understand the true reach and engagement of each collaboration.
The more you know about campaign performance, the more informed decisions you can make about future collaborations.
A note on sponsorship disclosures
If you work with influencers and give away products or pay a fee to promote your brand, you must understand the importance of disclosing these activities correctly.
Last year, the FTC released updated guidelines on how influencers should talk about paid collaborations . Here are some highlights:
“The FTC works to stop deceptive ads, and its Sponsorship Guides go into detail about what advertisers and promoters need to do to stay on the right side of the law.
If you endorse a product through social media, your endorsement message should make it clear that you have a relationship ("material connection") with the brand. A “material connection” to the brand includes a personal, family, or business relationship or a financial relationship, such as a brand paying you or offering you free or discounted products or services.