Post by juthi52943 on Dec 19, 2023 3:21:47 GMT -5
After having investigated the phenomenon of online reviews from the consumer side, Capterra also wanted to analyze it from a business point of view. In particular, we asked ourselves how SMEs collect, respond to and manage online reviews, what use they make of them, whether they use specific tools for managing reviews and, in general.
Whether and how they benefit from collecting this data. We therefore conducted a study with 3,056 participants from Italy, Germany, Holland, France, . Respondents Job Function Email List are managers, directors or owners of an SME who are involved in or understand the process of collecting and managing online reviews in their company.
The full methodology of the study is presented at the end of this article. Main points of the study 76% of Italian SMEs think it is worth investing time in collecting and responding to reviews, especially to improve their offering and customer service. 88% of SMEs always or often respond to reviews within a few days and use a specific protocol to do so. 95% of Italian SMEs use external software or tools to collect and manage.
Whether and how they benefit from collecting this data. We therefore conducted a study with 3,056 participants from Italy, Germany, Holland, France, . Respondents Job Function Email List are managers, directors or owners of an SME who are involved in or understand the process of collecting and managing online reviews in their company.
The full methodology of the study is presented at the end of this article. Main points of the study 76% of Italian SMEs think it is worth investing time in collecting and responding to reviews, especially to improve their offering and customer service. 88% of SMEs always or often respond to reviews within a few days and use a specific protocol to do so. 95% of Italian SMEs use external software or tools to collect and manage.