Post by account_disabled on Nov 26, 2023 3:34:39 GMT -5
Take the time to think through the details of your experiment. Here are some tips to remember. Test one thing at a time. The more variables in an experiment, the less meaningful the results will be. If you're testing one landing page against a completely different landing page Building a culture of experimentation in a team requires encouragement and motivation to always brainstorm ideas. This is why establishing a mechanism for tracking and documenting these brainstorms is critical to any good growth experimentation process. Whether it's a sheet, document, Kanban board, internal page, or any other tool your team typically uses for internal documentation, make sure there's enough space for any and all brainstorming.
Establishing a mechanism for tracking and recording these Phone Number List brainstorms is crucial to any good growth experimentation process. Still it's not enough to just put the original idea somewhere in the document. Instead you must ask your team to translate these brainstormed ideas into actual research-based hypotheses. Here’s an example of this in action: Idea from a brainstorming document: Use pop-up modal instead of inline to increase blog post conversions. Research: Our inline conversion rate is just below. Using slide-ins or pop-ups can increase conversion rates by making them more visible. Hypothesis: Using pop-ups will increase our conversion rate from blog posts to landing pages by above and with statistically significant results. Find a way to prioritize your priorities. Once you enable brainstorming and hypothesis writing on your team you will find that you have more ideas than you know what to do with.
That's not bad. Remember that growth occurs due to many changing factors. The more things you have to test the more you will grow over time. With hundreds of ideas emerging you have to figure out how to prioritize which experiments to invest resources in first and why. While there are many ways to do this here are the methods we often use: Priority, Importance,
Establishing a mechanism for tracking and recording these Phone Number List brainstorms is crucial to any good growth experimentation process. Still it's not enough to just put the original idea somewhere in the document. Instead you must ask your team to translate these brainstormed ideas into actual research-based hypotheses. Here’s an example of this in action: Idea from a brainstorming document: Use pop-up modal instead of inline to increase blog post conversions. Research: Our inline conversion rate is just below. Using slide-ins or pop-ups can increase conversion rates by making them more visible. Hypothesis: Using pop-ups will increase our conversion rate from blog posts to landing pages by above and with statistically significant results. Find a way to prioritize your priorities. Once you enable brainstorming and hypothesis writing on your team you will find that you have more ideas than you know what to do with.
That's not bad. Remember that growth occurs due to many changing factors. The more things you have to test the more you will grow over time. With hundreds of ideas emerging you have to figure out how to prioritize which experiments to invest resources in first and why. While there are many ways to do this here are the methods we often use: Priority, Importance,